Product Ideation
- Development of innovative product ideas
- Evaluation and UX strategy for market success
From product ideation and development
through regulatory approval.
For more than 25 years, medical technology companies around the world have trusted UID to develop safe, intuitive, and user-centered medical devices.
Medical Safety Design is UID's specialized offering for medical device UX and usability engineering. UID is part of YOOme, a European network for medical device development. This gives manufacturers access to expertise across the entire product lifecycle.
Whether systems for life support, monitoring, diagnosis or therapy, used by doctors, medical staff or patients themselves – we design innovative medical products that are safe and intuitive to use, and support you in their regulatory approval.
Our proven approach combines Human-Centered Design according to ISO 9241 with usability engineering for medical devices according to IEC 62366-1, while considering risk management under ISO 14971 and EU MDR requirements. This brings safety, usability and user needs into product development from an early stage.
With user-centric products and services, you can not only differentiate yourself from your competitors, but also set new standards within your product category. This strengthens customer loyalty and your brand. In this way, user-friendly product development contributes to your long-term economic success.
As a partner company of YOOme, we also cover the entire lifecycle of medical products. As a manufacturer, you can access all the services of the entire medical device journey via YOOme: Ideation, conception and requirements engineering, medical hardware and software development, cybersecurity, validation and verification, design, usability & UX, market placement and maintenance.
From product ideation and interface design to implementation, documentation, and regulatory approval, we support every stage of medical device development—from Class I through Class III devices.
UID supported the rebuild of the meineBIG app with native design libraries for iOS and Android. After launch, the improved accessibility was highlighted positively.
Read Case Study about BIG direkt gesund: Accessible Native App
Swisstom BB² makes complex ventilation data clear and quick to interpret. One doctor reports that the complex system can be understood in less than ten minutes.
Read Case Study about Swisstom: EIT Lung Monitor
HoloMed supports neurosurgeons during ventricular puncture with augmented reality and a user-centered interface. The concept received a UX Design Award in 2020.
Read Case Study about Holomed: Mixed RealityOur experts combine many years of UX experience with strong medical know-how and certified usability expertise. Many are members of German UPA and Certified Professionals for Usability and User Experience (CPUX). Meet our team.
We know Medical & Pharma – from high-tech medical devices and IVD systems to clinical and homecare applications. We consider context of use, risk class and regulatory requirements. Through YOOme, we connect UX with expertise across the medical device lifecycle.
Our focus is on safe, user-friendly and standards-compliant medical products. We combine human-centered design, user research, UX design, and formative and summative evaluation so complex applications work reliably in everyday medical use.
More about Medical UX.
Our Expertise
Ventilation and anesthesia
Lung monitoring, ECG
and vital signs
Blood glucose monitoring, IVD and Point-of-Care
Injection pens, pumps and inhalers
Mobile Health (DiGA, SaMD and Medical Apps)
Let's Talk
We look forward to realizing your project together. Contact us for a non-binding initial consultation. Our experts will advise you personally and look forward to your inquiry.
Director Sales &
Business Development
UID GmbH, Europaplatz 5
64293 Darmstadt, Germany
Whether you're developing a new product idea or advancing an existing project, our service packages provide clarity, reduce risk, and accelerate your medical device journey.
The Quick Starter Package assesses the technical, regulatory and commercial feasibility of your product idea in five steps. You receive a sound go/no-go decision and a clear, MDR-compliant development roadmap.
Six months of interdisciplinary expert support with regular reviews, clear priorities and well-founded feedback for your MedTech team.
Never miss UX trends, expert insights, and practical tips!